With roots in Florida, Heart-N-Sol is on a mission to help those in need across the globe. Donna, the founder of HNS, asked me to create branding materials and a website for the growing non-profit. You can view the website portion of this project here.
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The logo came about based on the client's request to use a "heart" and "sun" in the design. The organization being Florida-based, it made sense to invoke that sunshine state feeling. Once the logo design was chosen - the colors followed suit; bright yellow for harnessing the power of the sun and ocean blue for its healing properties.
Initial logo designs provided to the client.
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Color options provided to the client.
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In addition, I helped the client with their social media presence. I consider this part of establishing a consistent brand. The Heart-N-Sol Instagram was the perfect opportunity to expand on the logo and website.